Course Syllabus
Creative Industries: Business, Innovation, Politics and Culture |
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| Semester & Location: |
Fall 2024 - DIS Copenhagen |
| Type & Credits: |
Elective Course - 3 credits |
| Major Disciplines: |
Business, Management, Marketing |
| Prerequisite: |
None |
| Faculty Member: |
Peter Egebjerg-Rantzau- Please contact via Canvas Inbox |
| Time & Place: |
Thursdays 14:50-17:45 Classroom: F24-503 |
Creativity, innovation and culture are important factors for the competitiveness of not only companies, but also for nations and regions, particularly as we move from goods and service economies to “experience” economies. Digital technology has also had a massive impact on the commercial creative industries in recent years.
In this course, students will critically analyze and investigate questions about creativity’s role in the experience economy and the impact of digital technology in the creative process, distribution and sales of creative products. The course will also explore how traditionally non-creative industry segments are starting to use creativity in communicating, marketing and adding value to their products and services.
The course is hands-on and participation based, enabling students to critically analyse and assess theories, examples, cases and trends from the creative industries. The course will have a multidisciplinary approach and through case studies focusing on selected sectors, explore and investigate the link between creativity, culture, innovation, markets and business. The multi-disciplinary approach with literature from business, political science and cultural theory makes this course relevant and accessible also for non-business students.
The course is for students from all disciplines and majors who wish to:
- Engage in a collaborative learning environment in which participation and hands-on learning are fundamental
- Gain new perspective on creative industries and how culture and business can collaborate
- Pave a career path in the creative industries: media, sports, advertising, design etc.
- Work in traditional business but apply the experience economy approach to make profits
Learning Objectives of Course
- Understand the concept of “experience economy” – and where society, business, and consumers are going in the experience economy.
- Understand how technology, new media, social media and the internet is opening up new opportunities in various markets, and also opening up totally new industries.
- Understand unique aspects of the creative industries compared to traditional sectors- complexities, opportunities and future perspectives
- Understand how government policy-makers work with the creative industries locally, nationally and globally
- Gain insight on how to manage creativity and innovation and profit from these ideas
- Understand the intersection of arts and business – the complexities and opportunities
- Understand concept of the “creative class” and creative cities and creative clusters – and how they apply to companies, governments and citizens alike
As defined by the UK’s Department of Culture, Media and Sport, the creative industries are "…those activities which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property". The Creative Industries thus include the following sectors:
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- Architecture - Design - Film, Video and other Audiovisual production - Games and Leisure Software - Live and Recorded Music - Crafts, Furniture - Venues (music, theatre etc.) & Sports |
- Theatre, Musicals and Live Entertainment - Television, Radio and Internet Broadcasting - Visual Arts - Fashion Clothing - Advertising - Literature and Publishing - Cultural heritage |
Readings:
Please see course calendar for details about what to prepare for each class. Links and files will also be available through the calendar and syllabus.
Faculty: Peter Egebjerg-Rantzau
Master (Strategy, Organisation and Leadership; Copenhagen Business School, 2001), BA (Communication, Colorado State University, 1993). Previously employed as General Manager at From Function, Rosendahl A/S (2004-2006), International Brand Director at Pandora A/S (2006-2008), Joint CEO at Munio/Rainforest Protection Initiative (2008-2012), Head of Department at Profilrejser (2013-2014), Managing Director of Kinraden from 2014-2016. Currently Market Manager at Brydehuset as well as External Lecture at Copenhagen Business School. With DIS since 2015.
Expectations of Students
This class is for students who wish to be part of participative atmosphere and thus there is a large allotment of points given to the participation.
Classes are based on experiential learning, where the use of digital media and discussions (Questions, comments and suggestions both in class and online) will be applied in a workshop style environment.
Participation and field studies:
The course consists of 11 sessions and two field studies. Attendance is mandatory. Field studies will be relevant assignment topics for some of the students. Additional material will be distributed during the course.
The course includes two field studies to businesses in the creative sector in Denmark, but there will be an emphasis on visits to creative businesses within the scope of the industries covered during the course. So some of the sessions will be held outside of class.
Course Policies
Laptops – Use of laptop computers in class is allowed for the purpose of note-taking ONLY; other computer activities can prove distracting. Students will lose laptop privileges if they use their computers for other activities besides taking notes and a loss of participation points will be assessed. Cell phones and other electronic devices should be turned off and stored away.
Schedule – Schedule is subject to change if necessary with as much notice as possible.
Academic Regulations
Please make sure to read the Academic Regulations on the DIS website. There you will find regulations on:
DIS - Study Abroad in Scandinavia - www.DISabroad.org
Requirements and evaluation:
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Student engagement |
40% |
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Group project |
25% |
| Final reflection paper | 25% |
| Mini innovation project | 10% |
DIS Group Project
Overview
The group project for the creative industries class is an ''in-class project'' working using the theories and methods to create a proposal to innovate on a chosen industry.
Learning Objectives and Professional Development Benefits
The objective is to give a feel of the complexities of working in a commercial creative environment, and to develop professional skills in a team environment, applying collaborative discovery and learning. Class members will also be evaluated on how well they share their discoveries and findings with the class. The semester project provides the students experience in many aspects of the creative industries, allowing them to apply these skills in a future professional environment.
Important elements of the project and assigned roles
In order to finish the project satisfactorily it must include different important business elements into the project.
Students will be required to present the project to the rest of the class. The students will be graded on their ability to incorporate the necessary business elements into the solution, what they have learned, and their ability to share this to the rest of the class.
A sample of the readings
- Welcome to the Experience Economy. Pine II, Joseph B and Gilmore, James H, Harvard Business Review, July-August 1998.
- Danish architectural policy
- mckinsey-business value of design
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- Strategy Safari - Henry Mintzberg pp 11-12 and 99-106. (Note the pages to be read are the pages in the article and not the pdf file)
Course Summary:
| Date | Details | Due |
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