Course Syllabus
Competing and Creating in Global Markets |
| Semester & Location: |
Spring 2024 - DIS Copenhagen |
| Type & Credits: |
Elective Course - 3 credits |
| Major Disciplines: |
Business, Leadership |
| Prerequisite(s): |
None |
| Faculty Member: |
Carl Zeithaml/Nicola Melane(Current students contact via Canvas inbox) |
| Time & Place: |
Monday and Thursday 11:40 - 13:00, Classroom F24-503 |
Course Description
Competing and Creating in Global Markets is designed to provide students interested in global commerce with an understanding of concepts, frameworks, analytical tools, and experiences necessary to compete and innovate in markets around the world.
The course is divided into four modules:
- Module I: Foundation Concepts (8 class sessions) is an overview of the transformation of global competition and business, the evolution and current state of globalization, and the basic strategic and analytical frameworks used to analyze markets and to formulate and implement a strategy.
- Module II: Competing on Analytics Using Tableau (2 class sessions plus an evening workshop) is a series of workshops focused on ways that organizations leverage and visualize data to analyze markets and to create value and support decisions involving new business opportunities.
- Module III: Country Macro Analyses (7 class sessions) engages teams of students in the macro analysis of major markets in Europe, Asia and Latin America.
- Module IV: New Business Opportunities (6 class sessions) engages teams of students in the development of innovative business concepts and models to enter and compete in major global markets.
Learning Objectives
Although Competing and Creating in Global Markets does not require specific prerequisites or a particular academic background, the course is designed for the student who is curious about global commerce and competition, and the strategies formulated and implemented by businesses in markets around the world. In addition to studying globalization, current regional business environments, and a general strategic management model, students will have the opportunity to learn about data visualization and presentation tools from an expert in the field and to use their skills and creativity to develop a new business business concept for one of six countries. The goal of each class session is to immerse students fully in the topic of the day and a class approach that emphasizes preparation, engagement, discussion, and personal and team learning. Each member of the class, including the instructor, should learn a great deal from from the efforts and innovative thinking of the collective. Specific objectives for Competing and Creating in Global Markets include:
- To achieve an understanding of the macro forces transforming the business environment, particularly with respect to trends in globalization and global and country-specific competitive contexts.
- To cultivate an appreciation of the dynamic and complex conditions, challenging questions, and conflicting responsibilities facing global business leaders.
- To introduce a strategic management model, including the basic concepts and analytical tools used to formulate and implement competitive strategy.
- To enhance individual and team analytical, communication, and decision making skills when addressing integrative, strategic, and global issues.
- To identify new business opportunities and to create competitive strategies for specific markets around the world.
- To discuss ways that organizations leverage data to create business value and new business opportunities.
- To develop proficiency in the use of Tableau.
- To understand how to use data visualization as an analytical tool.
- To apply data visualization principles to maximize the effectiveness of visualizations in support of managerial decision making.
- To develop skills in business report writing and presenting.
Faculty
Carl P. Zeithaml (Modules I, III, and IV; Course Management)
Doctor of Business Administration, Strategic Management (University of Maryland, 1980). F.S. Cornell Professor of Free Enterprise and Dean Emeritus, McIntire School of Commerce, University of Virginia. Director, Dollar Tree, Inc., 2007-2021. Member, Business Faculty Advisory Council, DIS, 2015 to present. Expertise in global strategy, competitive strategy, corporate political activity, and corporate governance and leadership.
Studied Business Economics in Vanvitelli University (Italy) in 2011 (with Thesys focused in Game Theory & Microeconomics). MSc in Economics and Social Sciences in Bocconi University (Italy) in 2013 with Thesys focused in Game theory & Decision Making. Master in Data Science at Nicoló Cusano University (Italy) in 2020 with Thesys focused in Deep Neural Network. Since 2013 he is working in Copenhagen in the data analysis field. He worked for International companies as Oticon A/S, Hollister inc., Radiometer A/S and he is currently working in Danske Bank as Senior Business Intelligence Analyst. Nicola's motto is "In God we trust, all the rest must bring data"." With DIS since 2019.
Academic Regulations
Please make sure to read the Academic Regulations on the DIS website. There you will find regulations on:
DIS - Study Abroad in Scandinavia - www.DISabroad.org
Course Materials (Readings, Videos, Podcasts)
The Enduring Logic of Industrial Success (Harvard Business Review)
Welcome to the Revolution (Fortune)
Why the world may be entering a new era (McKinsey)
How Technology Is Redrawing the Boundaries of the Firm (The Economist)
The Bosses of OpenAI and Microsoft Talk to The Economist (The Economist)
What Is Globalization? Understand Our Interconnected World | World101 - Video
The "Cost" Of Globalization - Video
Is Globalization Over? | What's Next For The U.S. Economy - Video
Reinventing Globalisation (The Economist)
Fetchez the Barricades (The Economist)
Fragmented Globalization (Project Syndicate)
Is Economic Globalization Over - CNBC Video
Cultivating Connection in a Fragmented World: A Leader’s Guide (McKinsey) - Optional Reading
PESTEL Analysis (PEST Analysis) EXPLAINED - Reading and Video
The Five Competitive Forces That Shape Competitive Strategy (Harvard Business Review)
What Is Strategy? (Harvard Business Review)
The Five Competitive Forces That Shape Strategy - Optional Video
The Contradictions That Drive Toyota’s Success” (Harvard Business Review)
The Great Teslafication” (The Economist)
Ford Accelerating Transformation (Ford Media Center)
Western Firms Are Quaking as China’s Electric-Car Industry Speeds Up (The Economist)
Big Data (Wikipedia)
Tableau Tutorial
Berinato, "Visualizations That Really Work" (Harvard Business Review)
Financial Times Visual Vocabulary
Covid-19: why travel will never be the same (The Economist) - Video
Which airlines will soar after the pandemic? (The Economist)
Planning for uncertainty in commercial aviation (McKinsey)
The Duke of Discomfort (Bloomberg Business Week)
Across the World with the Singapore Girl - Video
Cases: The Dusit Thani Hotel (A) or BTPN: Banking for the Bottom of the Pyramid in Indonesia
Additional current course materials on global strategies, entry strategies, global supply chain issues, the United Kingdom, Chile, Indonesia, Germany, Vietnam, and Ireland.
Course Summary:
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