Course Syllabus
Competing and Creating in Global Markets |
| Semester & Location: |
Spring 2022 - DIS Copenhagen |
| Type & Credits: |
Elective Course - 3 credits |
| Major Disciplines: |
Business, Leadership |
| Prerequisite(s): |
None |
| Faculty Member: |
Carl Zeithaml-czeithaml@virginia.edu |
| Program Director: |
Susanne Goul Hovmand - sgh@dis.dk |
| Time & Place: |
Monday and Thursday 13:15 - 14:35, Classroom F24-503 |
Course Description
Competing and Creating in Global Markets is designed to provide students interested in global commerce with an understanding of concepts, frameworks, and analytical tools necessary to compete and innovate in markets around the world.
The course is divided into four modules:
- Module I: Foundation Concepts (5 class sessions) is an overview of the transformation of global competition and business, the current state of globalization, and the basic strategic and analytical frameworks used to formulate and implement a strategy.
- Module II: Competing on Analytics Using Tableau (4 class sessions) is a series of workshops focused on ways that organizations leverage and visualize data to create value and support decisions involving new business opportunities.
- Module III: Global Strategies and Evolving Issues (4 class sessions) focuses on the various strategies used to compete globally, entry strategies, and current issues in global commerce such as supply chain challenges.
- Module IV: Country Analyses and New Business Opportunities (11 class sessions) will engage students in both the analysis of major markets in Europe and Asia and the study and development of innovative business concepts and models to serve those markets. The course emphasizes student engagement through teamwork on a variety of assignments and projects.
Learning Objectives
Although Competing and Creating in Global Markets does not require specific prerequisites or a particular academic background, the course is designed for the student who is curious about global commerce and competition, and the strategies formulated and implemented by businesses in markets around the world. In addition to studying globalization, current regional business environments, and a general strategic management model, students will have the opportunity to learn about data visualization and presentation tools from an expert in the field and to use their skills and creativity to develop a new business business concept for one of five countries. The goal of each class session is to immerse students fully in the topic of the day and a class approach that emphasizes preparation, engagement, discussion, and personal and team learning. Each member of the class, including the instructor, should learn a great deal from from the efforts and innovative thinking of the collective. Specific objectives for Competing and Creating in Global Markets include:
- To achieve an understanding of the macro forces transforming the business environment, particularly with respect to trends in globalization and global and country-specific competitive contexts.
- To cultivate an appreciation of the dynamic and complex conditions, challenging questions, and conflicting responsibilities facing global business leaders.
- To introduce a strategic management model, including the basic concepts and analytical tools used to formulate and implement competitive strategy.
- To enhance individual and team analytical, communication, and decision making skills when addressing integrative, strategic, and global issues.
- To identify new business opportunities and to create competitive strategies for specific markets around the world.
- To discuss ways that organizations leverage data to create business value and new business opportunities.
- To develop proficiency in the use of Tableau.
- To understand how to use data visualization as an analytical tool.
- To apply data visualization principles to maximize the effectiveness of visualizations in support of managerial decision making.
- To develop skills in business report writing and presenting.
Faculty
Carl P. Zeithaml (Modules I, II, and III; Course Management)
Doctor of Business Administration, Strategic Management (University of Maryland, 1980). F.S. Cornell Professor of Free Enterprise and Dean Emeritus, McIntire School of Commerce, University of Virginia. Director, Dollar Tree, Inc., 2007-2021. Member, Business Faculty Advisory Council, DIS, 2015 to present. Expertise in global strategy, competitive strategy, corporate political activity, and corporate governance and leadership.
R. Ryan Nelson (Module II)
Ph.D., Management Information Systems (University of Georgia, 1985). Murray Research Professor and Director, Center for the Management of Information Technology, McIntire School of Commerce, University of Virginia. Expertise in information technology, project management, product management, digital innovation, and data analytics and visualization.
Academic Regulations
Please make sure to read the Academic Regulations on the DIS website. There you will find regulations on:
DIS - Study Abroad in Scandinavia - www.DISabroad.org
Course Materials (Readings, Videos, Podcasts)
The World’s Gone From Flat, to Fast, to Deep - Video (first 8:00 minutes only)
What Is Globalization? Understand Our Interconnected World | World101 - Video
The "Cost" Of Globalization - Video
Talk: Globalization - Opportunity or Risk? | Global Talk - Video
Has covid-19 killed globalisation? (The Economist)
Will covid kill globalisation? (The Economist) - Video
Is Globalization Over? | What's Next For The U.S. Economy - Video
PESTEL Analysis (PEST Analysis) EXPLAINED - Reading and Video
Porter, “The Five Competitive Forces That Shape Competitive Strategy” (Harvard Business Review)
Porter, “What Is Strategy?” (Harvard Business Review)
The Five Competitive Forces That Shape Strategy - Optional Video
Covid-19: why travel will never be the same (The Economist) - Video
Which airlines will soar after the pandemic? (The Economist)
Peak plane—can aviation recover from covid-19? Making flying greener and changing attitudes to travel (The Economist)
The Duke of Discomfort (Bloomberg Business Week)
Across the World with the Singapore Girl - Video
Budget Carrier Wizz Air’s $13 Billion Bet on Post-Covid Air Travel Rebound (Bloomberg Business Week)
Cases: The Dusit Thani Hotel (A) or BTPN: Banking for the Bottom of the Pyramid in Indonesia
Tableau Tutorial
Berinato, "Visualizations That Really Work" (Harvard Business Review)
Financial Times Visual Vocabulary
As China’s economy slows, policymakers are trying to revive it (The Economist)
Additional current course materials on global strategies, entry strategies, global supply chain issues, the United Kingdom, China, Germany, Vietnam, and Spain.
Course Summary:
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