Course Syllabus

Competing and Creating in Global Markets

Course Description

The course is divided into three modules:

• Module I: Foundation Concepts is an overview of the transformation of global competition and business, the evolution and current state of globalization and we will discuss how the future business environment may look.
• Module II: Country Macro Analyses engages teams of students in the macro analysis of major markets in Europe, Asia, Africa, and Latin America.
• Module III: New Business Opportunities engages teams of students in the development of the basic strategic and analytical frameworks used to analyze international companies and to formulate and implement a competitive strategy. Based on that strategy students will design Operational Business Plans to enter and compete in major global markets. 

Learning Objectives

Although Competing and Creating in Global Markets does not require specific prerequisites or a particular academic background, the course is designed for the student who is curious about global commerce and competition, and the strategies formulated and implemented by businesses in markets around the world. The course will emphasize the application of a general strategic management model, important issues associated with globalization, current regional business environments, and the creation of a new business concept for one of four countries. The goal of each class session is to immerse students fully in the topic of the day and a class approach that emphasizes preparation, engagement, discussion, and personal and team learning. Each member of the class, including the instructor, should learn a great deal from the efforts and innovative thinking of the collective. Specific objectives for Competing and Creating in Global Markets include:

• To achieve an understanding of the macro forces transforming the business environment, particularly with respect to trends in globalization and global and country-specific competitive contexts.
• To cultivate an appreciation of the dynamic and complex conditions, challenging questions, and conflicting responsibilities facing global business leaders.
• To introduce a strategic management model, including the basic concepts and analytical tools used to formulate and implement competitive strategy.
• To enhance individual and team analytical, communication, and decision-making skills when addressing strategic and global issues.
• To identify new business opportunities and to create competitive strategies and operational business plans for specific markets around the world.
• To develop skills in business report writing and presenting.

Faculty: Leif Rasmussen

2008 -               CEO and owner of Trading companies

2008 -               Consultant, Sales and Marketing Strategies

2008 -               Faculty at DIS, Copenhagen

1997 – 2008:  Member of Executive Board, Royal Unibrew

1995 – 2008:  Member/Chairman of Supervisory Boards.                                   

1987 – 1995:  Marketing Director, Danish Brewery Group

1982 – 1987:  Consultant and Account Manager, Ted Bates Advertising Agency

1982:                Cand. Merc, Copenhagen Business School

1975 – 1982:  Product Manager in retail and fast moving consumer good

Academic Regulations  

Please make sure to read the Academic Regulations on the DIS website. There you will find regulations on: 

• Course Enrollment and Grading  
• Academic Expectations and Honor Code 

Course Materials (Readings, Videos, Podcasts):

Please see under each class session in Canvas under Files and Updated Syllabus

Grade components:

Please see under Assignments.